The use of multimedia, such as images, videos, and infographics, can also impact a site's ranking in search results. Sites that use multimedia to enhance their content are more likely to rank higher than those with text-only content. Remote learning One of the benefits of niche research is that it can help you to differentiate yourself from your competitors. By focusing on a specific niche, you can position yourself as an expert in that area and build a loyal following of customers who appreciate your expertise and unique offering. This can lead to increased revenue, brand recognition, and customer loyalty over time.